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Home » “CARTIER” SYMBOL OF LOVE |unisex handcuff

“CARTIER” SYMBOL OF LOVE |unisex handcuff

Created in 1969 by Italian jewellery designer Aldo Cipullo for Cartier, the bracelet was born as a unisex ‘modern handcuff’. Cartier made the radical decision to leave the functional or decorative screws visible, similar to the Santos de Cartier watch, which has featured them on its face since 1904.
Its oval shape means it sits tight around the wearer’s wrist, that’s physically screwed on to signify the permanence of true love, since two people are needed to secure the screws. Ever since then, the Love bracelet has become a symbol of love and commitment due to this design.

Why is the Cartier Love bracelet so iconic?

Over 50 years later since its debut, the bracelet is just as popular (if not more so) today. It is believed that New York hospitals keep mini Love screwdrivers on the wards, in case they need to remove the bracelet in an emergency.

What is the secret to its longevity success? Well, it’s all down to the design, according to Pierre Rainero, Cartier’s director of image, style and heritage. “For me, the Love bracelet is a success worldwide since it was created because of a combination of many different dimensions – first design, and second, symbolism. The design is linked to its meaning, because the screw, is the meaning of the object and the symbolic value is immediately visible through the very simple idea,” he explains. “The Love bracelet has become a permanent staple in modern style.”

Who wears it?

When the Love bracelet first came out, it’s thought that Cartier gifted pairs to some of the world’s most famous couples during the 20th century, from the Duke and Duchess of Windsor to Elizabeth Taylor and Richard Burton, Ali MacGraw and Steve McQueen to Sophia Loren and Carlo Ponti.

Nowadays, the Cartier Love bracelet is seen on the wrists of many famous celebrities, the most stylish of the fashion crowd and even royalty, with the Duke and Duchess of Sussex sporting matching Love bracelets on the cover of TIME magazine in 2020, while Meghan has been spotted wearing hers on numerous occasions over the years.

Where to buy the Cartier Love bracelet collection

You can invest in a Love bracelet directly from Cartier (choose between white, yellow or rose gold), or through most major designer retailers across the globe including Harrods and Selfridges. You can also pick up some spectacular vintage and one-of-a-kind options from the likes of Vestiaire Collective, Farfetch and 1st Dibs. The Cartier Love style also comes in ring and earring form to complete your collection.

source : cartier website

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